Boberdoo
Boberdoo Overview
Boberdoo, a seasoned player in the lead generation industry since 2001, has evolved to include numerous pay-per-call features such as ping trees, IVR functionality, and automated call transfers. While boasting expertise and ample educational resources, its unchanged design and UX approach from the 2000s may hinder its ability to attract new customers.
Top Pay-Per-Call Features
Comparing To Top Pay Per Call Solutions
The table below compares Boberdoo with two other top-rated solutions, focusing on features crucial for pay-per-call businesses. In addition to a straightforward checklist, I’ve included screenshots from the websites or demos of Boberdoo and its competitors to visually demonstrate how each provider implements these features.
 |  |  | |
|---|---|---|---|
| DIRECT TRANSFERS WITH CALL FLOWS |  | | |
| Predefined sequence of actions that automatically routes incoming calls based on specific criteria or conditions |  |  |  |
| CALL ROUTING WITH IVR | | | |
| Directing incoming calls to the appropriate recipients or departments within an organization using an automated voice menu system |  |  |  |
| CREATING CALL FLOWS | | | |
| Designing and implementing a structured path that incoming calls will follow from the moment they connect to the system until they are concluded |  |  |  |
| LIVE CALL TRANSFERS |  | | |
| Incoming calls to be directly transferred to another recipient in real-time, without disconnecting the call |  | ||
| PING TREE | | | |
| Auction-like technologies used for the distribution and monetization of leads or calls in real-time |  |  |  |
| DNI | | | |
| Dynamically replacing the default phone number on the website with a unique tracking number associated with that specific source. The call is routed to the business along with the source information. |  | ||
| LIVE CALL ANALYTICS | | | |
| Real-time analysis and reporting of various metrics and data points related to ongoing, incoming, and finished phone calls |  |  |  |
| REVENUE AND PAYOUT REPORTING | | | |
| Tracks and reports on the financial performance of call campaigns, including the revenue generated from calls and the payouts due to affiliates |  |  |  |
| REPORTS USABILITY AND UX | | | |
| Design, functionality, and overall user-friendliness of the reporting features |  |  |  |
| REAL-TIME CALL FLOW TESTING | | | |
| Simulate and evaluate the behavior of call routing mechanisms, IVR systems, and overall call flow designs under live conditions without disrupting actual customer calls |  | ||
| A/B TESTING | | | |
| Comparing two versions of a call-related element to determine which one performs better |  |  | |
| CALLBACK SCHEDULING | | | |
| Allows customers to schedule a callback at a time convenient for them through an automated IVR system, rather than waiting on hold |  | ||
| PER CLIENT BILLING | | | |
| Billing system designed to charge clients based on call activity, performance, and usage for each client separately |  | ||
| CALL SOUND STUDIO | | | |
| creating and customizing pre-recorded greetings and IVR prompts |  | ||
| CALL RECORDING AND TRANSCRIPTION | | | |
| Automatically recording phone conversations and transcribing the audio into text |  |  |  |
| AI FOR RECORDED CALLS | | | |
| Artificial Intelligence technologies to analyze and derive insights from recorded calls |  | ||
| INSTANT CALLER PROFILE | | | |
| Instantly providing detailed information about the caller as soon as the call is connected including a range of data collected from CRM systems, public databases, and previous call histories |  | ||
| WEBHOOKS | | | |
| automated callbacks sent to CRM, analytics or other third-party applications in real-time, triggered by specific events within the pay per call system |  |  |  |
| INTEGRATIONS | 23 | 16 | |
| PRICING |  |  |  |
| OVERALL RATING | 4.8 out of 5 | 4.4 out of 5 | 3.4 out of 5 |
2.5 out of 5
Ease of Use, Reports, Support, Documentation
Boberdoo’s ease of use may pose challenges for new users. Generating reports, particularly for large files, can be time-consuming. The absence of the ability to globally update summaries for buyers or vendors necessitates manual updates for each partner. Geared towards experienced marketers, navigating Boberdoo requires overcoming a steep learning curve.
Additionally, despite the minor redesign done to the software ten years ago, its dashboard is monotonous and resembles even older Windows versions, adorned with some shadow effects.
4.0 out of 5
Customization and Feature Variety
Boberdoo provides a comprehensive range of crucial pay-per-call features and review types essential for creating call flow campaigns and real-time ping post auctions. Its highly customizable reports enable tracking individual lead performance and buyers’ payouts. However, some features are missing, such as DNI, call transcription and analysis, and real-time call flow testing.
4.0 out of 5
Additional Features and Integrations
Since Boberdoo originated as a comprehensive lead generation and distribution company, its focus extends beyond call routing to managing various lead types. Boberdoo claims the ability to integrate with any CRM or lead management system via seven custom delivery methods. The company specifically lists 16 tested integrations and offers additional custom features like a dedicated form builder and various client billing options.
3.0 out of 5
Value for Price
The minimum price for using Boberdoo software is $100 per month. The remainder of the price is negotiable and depends on various factors, including clients’ needs. While this pricing model may work for retaining existing customers, it could deter new ones.
Boberdoo struggles to compete with newer, more agile pay-per-call providers – its reliance on experience, while convincing them of their superiority, paradoxically hampers innovation,
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